As consumer expectations continue to rise, startups are finding ways to break through the noise and speak to consumers with unique experiences. Retailers such as Target are looking to startups to help differentiate their assortments. Startups can also talk to young, diverse audiences, leveraging new technologies to reach consumers. For example, one Austin startup received national attention for its innovative 3D-printed homes.

Companies can share company news on their website and through social media channels, helping to build relationships with customers and potential employees. Companies can also use business news to attract attention for their products, services, and brand, as well as for fundraising and sales prospecting. With a comprehensive public record, companies can stay ahead of the competition and build a reputation for reliability.

One of the most prominent companies in Austin recently made a small investment in a local startup. The company is leveraging its small scale to stay nimble and expand its assortments.