Entertaiment is a term that encompasses all of the various things we do to keep ourselves entertained throughout our lives. This includes watching movies and television, listening to music, playing games, exercising, visiting museums or other attractions and even reading books and magazines. The word entertaintment comes from the Middle English phrase entretenement, which means to support or sustain.

The SU2C model emphasizes collaboration among world-class scientists from different institutions to accelerate the pace of cancer research and translate research breakthroughs into major advances against the disease. This is one way that individuals, foundations and the arts are working to address societal needs and concerns.